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02
Hiitness Gym
Branding
Visual Identity
Advertising
Web Design
Designing a brand for Leicester’s first sizeable boutique gym and a sub brand logo for their new juice bar. The visual identity is associated with key themes; ‘Industrial’ and ‘Boutique’ to reflect a strong, elegant, and premium brand. In response to the brief, a website home page, roadside directional banners, and merchandise material were also designed to promote the new gym.
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