True Spirit is a range of vegan friendly vodka beverages that are naturally infused with herbs and spices along with its complementary fruits. The branding focuses on two important aspects; being transparent and honest. The aim of the brand is to be perceived as a trustworthy and traceable brand, which is consistently carried throughout the packaging design. The interactive design allows consumers to scan a QR code, which directs them to the website where they can discover more about its background and ingredients. Here’s a closer look at True Spirit’s unique, vibrant, and flavourful range.